Tuesday, 5 December 2017

Sunday, 26 November 2017

The Used of Social Media in Higher Education for Marketing and Communication: A Guide for Professionals in Higher Education

Colleges and universities are beginning to embrace social media and realizing the potential power and implications for using it as a component of their overall marketing mix.  Social media comprises of activities that involve socializing and networking online through words, pictures and videos. Some of the few social network are including Facebook, MySpace, YouTube, Flickr, Twitter, blogs and del.icio.us.

Facebook : Was originally launched in 2004 for Harvard students and then was expended to other Ivy League universities. It then expanded to other university students, high school student and others. Universities able to create an official Facebook presence for their university which able to include wall posts, discussion boards, photos, videos and many other application.

MySpace : Facebook surpass MySpace as the most popular social network. This can lead to unprofessional, amateur looking pages which can hurt a company's image if not done well. MySpace allows users to fully customize their profiles by completely changing the appearance, background and format their page

YouTube: The leader in online video. YouTube has given universities and colleges a platform to easily distribute videos to a much wider audience without any physical drive and postage to mail.

Flickr : Universities have found this social network to be a great tool to share photos with students, alumni, faculty and staff.

Twitter : People haven't found a definitive way to use Twitter for marketing in higher education. Some suggested it can be used in conjunction with other social media tools to serve as another tool to promote their new blog entries.

Blogs : Having currently enrolled students to blog about their lives on campus as a recruiting initiative in conjunction with admissions. Blogs are also being used by some colleges to post news articles to open conversations about them.

del.icio.us : One of the most beneficial ways some schools have found in using this tool is bookmark news articles about their universities throughout the Web to share with their audience.

There are some concerns when considering using or even embracing social media, which are

  • Loss of control with negative comments
  • Time commitment 
  • Information overload
  • Anyone can create an "official" account for the university
Social media offers advancement professionals a great opportunity for keeping in touch with alumni after they graduate.  Social networking can be a great resource for recruitment efforts, and could be beneficial to other program. However, they still believe the majority of your focus should be strengthening the experience  perspective  students have on your official Website.   

Wix Profile

Hi, this is my Wix Profile, feel free to click the link below and have a look. Thanks.

URL: https://moonleongyl.wixsite.com/moon


Saturday, 4 November 2017

Saturday, 28 October 2017

Blogger VS WordPress

WordPress and Blogger are two of the major heavy text-based blogs which offers plenty of designs and features. Both websites are similar yet different in many ways.


  • Users able to host the WordPress software on their own account. However with Blogger, users have sign in through Google's servers.
  •  WordPress platform is shared all the way down to the source code which mean the users able to change and extend the service as needed. Whereas with blogger is proprietary product with no outside influence. 
  • Blogger has a limited team behind its designs and thus only a few options for user to customize or create their own templates.  However with WordPress, there are hundreds of thousands of free and premium themes for seemingly every conceivable websites need. Each theme is fully editable and developers with a though of experience and patience can create and upload their own custom design.
  • The internet's most popular eCommerce platform and is owned by the same company as WordPress. However with Blogger, users can only earn money by displaying targeted ads through Google AdSense. 
  •  Google owns and operated the servers hosting the users website, along with the blogging software itself, so their website will susceptible to malicious attacks.

Blogs have the potential to expand students creativity, not to mention  their writing skills. It required minimum technical knowledge and able to easily create quickly and maintained. Students will be able to pick up how to use blogging platforms with minimal technical assistance and teachers will enjoy the ease in the initial setup. 

What I did on Deepavali...

Deepavali is the most festive holiday of the year for the world's Hindus and it is an official public holiday in many countries with significant Hindu populations which include Malaysia.
Deepavali celebration

House will be decorate with color-paper lanterns with "kolam" which refers to intricate, temporary floor designs made out of dyed rice and colorful powders.
Kolam


Other Deepavali practice in Malaysia includes attending fireworks displays and setting off small firecrackers, giving children gifts of money enclosed in purple or yellow packages, and the most of Malaysian favorites, eating the abundance of sweet and savory foods especially the snack called "murukku". It is basically deep fat fried rice noodles shaped into a spiral and infused with cumin or sesame seeds.
Murrkku
While other people are celebrating Deepavali happily, I was stuck with doing projects for the entire day.   
My project

Saturday, 21 October 2017

Can Millennia Change the World?

Last Wednesday, Mr A.J Meenai came and gave us a talk about "Can Millennia change the World?". Mr Meenai told us that he used to be a delinquent, which surprised us. He also told us some of his background stories, being a bully, disrespectful to his father and others. But even though he had a bad attitude and past, he still able to "wake up" and realize what awful things he had been doing. He changed for a better, going to places and gave lectures or seminar, telling people what should they be doing and not repeat his past mistakes. One of the important part he told us is that
 "Enhancing your soft skills is more important than enhancing your hard skill" 

Soft skills are the combination of many skills such as people skills, social skills, communication , character traits, attitude, career attributes, social and emotional intelligence quotients among others that enable people to effectively navigate their environment, work well with others, perform well and achieve their goals with complementing hard skills.

Some of the soft skills that able to master and improves oneself are:

  • Speaking up
  • Being honest with yourself
  • Having confidence
  • Listening
  • Managing your time
  • Stop whining
  • Staying present in the moment
  • Getting enough sleep
  • Having empathy    

Hard skills are also important, but no matter how good you are in making something, if you are lacking of the soft skill, you cannot catch people's attention.

Saturday, 7 October 2017

Google Forms

  • Is a way to gather information related to meetings or conferences
  • Able to create a simple survey form
Google Form's Features
  • Able to see responses immediately, whether is in summary or individual responses
  • Able to insert images and YouTube videos directly into the questions
  • Able to set up a Multiple Choice Grid with the features in rows and rankings in columns
  • Able to publish with pre-filled responses where users can publish a version of their form
Responses from the survey
Multiple Choice Grid
Interesting ways to use Google Form
  • Combine Google Presentation for students to explore and reflect on the material-for engaging, active lesson and activity. 
  • Able to graphed the results from the survey
  •  Allow staff to view the profile of opinions and take ownership of any decisions made which resulted even the quieter stuff also able to response and reflected upon
  • Able to learn the types of questionnaire as google form show different kinds of template
    Google Form's template 

Thursday, 28 September 2017

The uses and benefit of Gmail, Google Drive and Google Docs, Sheets and Slides

GMAIL
      Uses

  • An electronic mail, which commonly called email, is a method of exchanging digital messages from an author to one or more recipients.
  • Gmail is an email service provided by Google.
      Benefits 

  • Emails are automatically grouped according to the subject line, so users are able to review what has been discussed before.
  • Able to support and send file attachment as big as 25MB.
  • Able to scan and identify incoming emails.


GOOGLE DRIVE
      Uses

  • 15GB of storage files that are able to store in Google Drive
  • store files securely and able to open or edit any documents using Google Drive.
      Benefits

  • Able to backup any files.
  • Send any large files to family, friends or co-workers.
  • Able to access documents even on smartphones.
  • Allow users to search file type such as image, Word document or video.


GOOGLE DOC, SHEETS and SLIDES
      Uses

  • Google Doc is an online word processor that able to let users to create and format text documents, as well as collaborate with other people in real time.
  • Google Sheet is an online spreadsheet application that able to let users to create and format spreadsheets and simultaneously work with other people.
  • Google slides is an online presentation application that able to let users to show off their work in a visual way.
      Benefits

  • The applications are cloud-based, which able to let users access any documents from anywhere at anytime.
  • Documents are always being backed up so it would not lose any data even if the computer had crashed.
  • Will be saved automatically while editing a document.

e-Book: Moon and the Popcorn Dragon

This e-book is a group project which were created by me and my group members. Hope you can enjoy it. URL :  https://drive.google.com/open?i...